Thursday, March 1, 2012

BPO Business Transformation through BPM?

The BPO business hub in India has been growing at the rate of 70% every year and is now worth $1.6 billion. In an industry that employs 1, 00,000 people, there is bound to be cost competitiveness due to the sheer numbers –in other words, high volume intellectual capital. For business success in what is already a crowded space, only 100% customer delight can make the cut and spell the difference between high profitability and a mad clamor to stay afloat.
So what is in the BPO success mix?
Cost savings obviously – the bedrock of the BPO industry
      Increased efficiencies through optimized SLA management
      Increased bottom-lines
      Response to change

In order to consolidate and find new differentiators, BPM promises operational efficiency in a sector heavily dependent on quality and rapid turnaround.  So Business Process Management and BPO are all about cutting costs but if you cut to the chase what is it about a BPM product that delivers value here? It has to be about getting your workforce to do more within tight SLA frameworks and to do it right.

Lauren Bielski in CIO points out quite accurately that BPM in BPO makes digital what used to be flow charts scribbled on white boards or sketched out on notepads.  This method allows subordinate processes to be more easily taken over by contracted outsiders in jobs such as loan processing, application support, or claims processing.

Business Process Management in this scenario can rapidly define, modify and deploy processes cost effectively while at the same time providing for continuous monitoring of performance and projection of resource requirements.

If we’re talking specifics, a robust Queue Management system designed to accelerate productivity with its dynamic queue allocation is integral to BPM for BPO. Common task dispatch patters such as FIFO, LIFO and round robin are well supported as are custom dispatch patterns, automatic, semi-automatic and manual modes of task dispatch.  BPM can differentiate in this one process that makes or break a BPO operation – project delivery.

Long term fixed priced BPO contracts in the backdrop of escalating operational costs have long been the bane of the BPO industry. However, the sector has shown potential to be profitable. Now with more and more BPOs focusing on business transformation with BPM software, maybe it can?

BPM framework for BPO

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